From social media platforms to SEO strategy, the online world is constantly changing.
To remain competitive, your small business’ website should be, too.
Neglecting to implement the latest web design trends can quickly lead to a decrease in web traffic – and ultimately, less business profit. Avoid that from happening by implementing one or more of these top web design trends for 2019.
Be Sure to Blog
Today, no longer is having a blog a choice for a small business. Now, it’s a necessity.
Google’s search rankings are based on your website’s search engine optimization (SEO). And posting fresh, engaging content can drastically help with your site’s optimization.
That’s why blogging is so important. Not only is it an amazing platform to showcase your products and services to your customers, but it gives Google what it wants: regular, fresh content.
The end result? Your company builds authority in your industry – and you appear higher in search engine results.
Put Customer Service First
Google never closes. At all hours of each day, 365 days per year, potential customers are searching Google for products and services similar to your own business’ offerings. And when customers find your site, being able to get answers to questions right away can heavily influence sales.
By installing a live chat feature on your website, your business always appears open and ready to help customers. A live chat feature can address inquiries from customers at any time, even when you’re not available. Using bots, you can customize answers to frequently asked questions so that your web traffic is always assisted – and doesn’t move on to a competitor’s site.
Having a live chat feature shows that you care about the customer experience your web visitors have which will help create more sales.
Make it Mobile
Now, more than half of your web traffic is coming through mobile – and those numbers are only expected to continue to increase.
Just like blogging, making your website mobile friendly is now a necessity. Otherwise, disgruntled mobile web visitors will quickly go back to the search results to find a similar business’ website that actually is.
All of the Wix websites that we build automatically come with a mobile-friendly version of your site. That means you never need to worry about remaining competitive in today’s online market.
Trust a Professional to Integrate the Latest Web Design Trends
You may already find it challenging enough to keep your website updated with accurate content. But implementing the top web design trends for 2019 that we discussed above? That’s a whole other challenge!
The good news is that we can help.
As an affordable website designer, we’re here to help you with your web design and maintenance needs. Working closely with you, we can implement a live chat and/or blog on your website, plus ensure your website is mobile friendly. Contact us today to learn more about our small business website design services!