In the 21st century, it seems insane that a company wouldn't have a website, yet many small businesses don't. We live in the age of information technology - your customers are constantly online searching your you, your products and your services. If you're not there when they search, they will inevitably go to your competitor.
There are a million good reasons to have a web presence right now. Here are five reasons why you should invest in a website for your small business.
1. Reach a large, tapped-in audience. It's tough to get your business in front of the right people who are interested in buying what you're selling. One of the best things about online marketing is that people are usually online searching specifically for something that they need or want. All you have to do is be there to answer their question and help them find what they're looking for. Easiest sale ever!
2. Inexpensive marketing. Advertising on TV, radio and in newspapers has always been extremely expensive, making it difficult for smaller businesses to compete. A website will run you just a few hundred dollars a year and is a much more effective way to market your business. It allows you to be in front of potential customers 24/7 with minimal work or money.
If you have a physical store or business, you're limited to the number of hours a day you can sell your product. With a website, you're able to sell to anyone in the world 24/7, making your business much more profitable - even when you're asleep!
4. Keep up with your competitors.
If your competitors have a website and you don't, you're pretty much just letting them take potential customers away from you. With Google now putting a major emphasis on local search, small businesses have an opportunity to get in front of local customers and compete with the bigger fish, all for free!
5. Customers expect you to be online.
Consumers have high expectations and short attention spans. They expect you to be online if they're looking for you, and if you're not there, it could actually harm your business. A recent study indicated that 48% of consumers surveyed said they would stop considering buying from a business if it did not have a website.